NEKMAR DISTRIBUTION
Bring Nekmar to your market.
Your next winning pet brand.
Build your business with a European pet care brand present across 30+ international markets.
Nekmar combines European-made products, a broad portfolio and hands-on distributor support with the flexibility to build the sales model that works for your market.
Apply for Distribution12+
Years of experience
Made in Europe
European manufacturing
Ready-to-Launch Webshop
A faster route to online sales
Up to 4 years
Territorial exclusivity for selected partnerships
Flexible Business Model
Direct, digital, professional, wholesale and retail channels
MARKET OPPORTUNITY
A growing market
with real potential.
Pet ownership is part of everyday life for millions of European households, creating a large and established market for quality nutrition and pet care products.
140M
households in Europe have a pet
49%
of European households own at least one pet
€29.4B
annual European pet food sales
4%
annual value growth of the European pet food industry
Source: FEDIAF Annual Report 2026, European Overview based on 2024 data.
The market is already there.
Nekmar gives you a way to build your place in it.
Why Nekmar?
12 years of continuous growth, 30+ international markets.
Founded in 2014, Nekmar is a 100% family-owned Croatian pet nutrition company. Our products are manufactured in Europe and developed through real experience with animals, product knowledge and a clear focus on dependable quality.
For distributors, the family-owned structure brings another important advantage: direct access to the people making the decisions.
- Fewer layers
- Faster communication
- Greater flexibility
- Personal involvement when it matters
2014.
Founded
12 years
Continuous
growth
30+
International
markets
20+
Label
languages
Europe
Manufactured
in Europe
One brand, multiple customer segments.
A broad portfolio gives partners the flexibility to address different customer needs, price positions and sales channels.
Nutrition
Dog & Cat Nutrition
High Premium · Superpremium · Ultrapremium
A broad nutrition portfolio developed for different lifestyles, levels of activity and nutritional needs. Nekmar and Aston product lines.
Explore Nutrition
Grooming
Professional Grooming
The Nekmar Grooming line was developed to meet the highest standards of grooming performance and skin safety. Trusted by professionals, loved by dogs and cats.
Explore Professional Grooming
Supplements
Nutritional Supplements
Complementary products that broaden the distributor's offering and support a more complete approach to pet care.
Explore the PortfolioMARKET OPPORTUNITY
Build Nekmar around
your market.
-
Direct Sales
-
E-commerce
-
Breeders
-
Professionals
-
Wholesale
-
Retail
Nekmar does not force every distributor into the same route to market. Build through the channels that make sense locally and create an assortment aligned with your opportunity.
For some partners, e-commerce is the strongest channel. For others, professional communities, breeders, wholesale or retail play a larger role.
WHAT NEKMAR PROVIDES
Real support behind
every partner.
Ready-to-Launch Webshop
Receive a fully developed Nekmar webshop to establish a professional online sales channel faster.
Marketing & Sales Support
Digital assets, brochures, samples, promotional materials, launch support and market activation guidance.
Documentation & Market Entry
Product documentation, labels, relevant export documentation and third-country paperwork where applicable.
Direct Team Support
Communicate directly with the Nekmar team throughout market development.
Flexible Assortment
No need to start with the entire portfolio. The initial assortment is adapted to your local opportunity.
Product, Nutrition & Sales Education
No need to start with the entire portfolio. The initial assortment is adapted to your local opportunity.
Logistics Support
Products are typically ready for loading 2-5 business days after order confirmation. Nekmar can also organise transport.
Up to 4 years of territorial exclusivity.
Available for selected distribution partnerships to support long-term local market development.
PROOF IN PRACTICE
Different markets,
different ways to grow.
There is no single Nekmar distribution model. Existing partners develop the brand through the channels that work best in their markets.
Slovenia
~ 90%
webshop sales
A predominantly direct-to-consumer model built around the distributor's webshop, digital advertising and social media communication.
Romania
Multi-channel
model
Own pet shops, webshop, direct professional sales and wholesale distribution to independent pet shops.
Hungary
~ 75%
breeder customers
A community-driven model built through breeder relationships, dog shows, events, professional representatives and e-commerce.
PROOF IN PRACTICE
Trusted by people who work with
dogs every day.
For us, the greatest value is consistency. The quality we trusted in the beginning is the same quality we rely on today.
Lady's Pride Kennel
Germany · France · Belgium · Hungary
Puppies from Lady's Pride living across Europe continue using Nekmar through local distributors.
“After years of working with different brands, Nekmar gave us the balance we were looking for.”
Playmakers
With around 20 years of experience in breeding and training dogs, Rinaldo values the ability to adapt nutrition to different ages and activity levels and highlights consistency in condition, coat, digestion and palatability.
“The greatest value of Nekmar is the combination of a broad, reliable portfolio and people you can truly rely on.”
Dianas Argentum Kennel
After three years of using Nekmar, Marija highlights the broad product range, the ability to adapt nutrition to individual dogs and the reliability of the relationship with the Nekmar team.
HOW IT WORKS
From first conversation to market
launch.
-
Apply
Tell us about your company and market.
-
Talk
We discuss your business, local opportunity and the Nekmar model.
-
Build Your Setup
Together we define the relevant assortment, channels and market approach.
-
Prepare
Webshop, materials, documentation and logistics are prepared.
-
Launch & Grow
Place your first order and continue building the market with Nekmar support.
The first order is the beginning of the partnership, not the end of it.
FAQ
Questions
partners ask.
Do I need experience in the pet industry?
No. Nekmar works with established pet businesses as well as serious entrepreneurs entering the category from other industries. What matters most is the commitment and ability to actively develop the market.
Do I need to distribute the complete Nekmar portfolio?
No. Nekmar offers flexible assortment selection based on the opportunities and needs of each market.
Can I work with other brands?
Yes. Nekmar can complement brands already present within the distributor's existing portfolio and can be developed through different sales channels.
Can I receive territorial exclusivity?
For selected partnerships, Nekmar can offer full territorial exclusivity for up to four years.
Does Nekmar support documentation and logistics?
Yes. Nekmar supports distributors with product documentation, labels, relevant export preparation and transport organisation.
What kind of marketing and sales support will I receive?
Partners receive product and sales education, digital and printed marketing materials, sample materials and guidance for local market activation.